Generation Z, or Gen Z, are individuals born between 1996 and 2012, represents the latest cohort entering the workforce.
As they carve out their place in various industries, misconceptions have emerged, labelling them as entitled or lazy. However, growing up in a digital era and witnessing rapid workforce shifts, Gen Z is adaptable, entrepreneurial, and purpose-driven.
They are poised to create more flexible and inclusive workplaces. A key concern is whether their expectations align with existing economic and social structures and how unmet expectations can impact personal and societal progress.
Gen Z has grown up entirely immersed in the digital world. Unlike previous generations, they have never known a time without the internet, smartphones, or social media. This technological fluency makes them comfortable with digital tools and platforms, expecting seamless integration of technology in their work environments.
Beyond their digital prowess, they have witnessed economic uncertainties, from the 2008 financial crisis to the COVID-19 pandemic, shaping their views on job security and career aspirations.
Their exposure to social justice movements has also fostered a strong sense of values. According to McCrindle Research, Gen Z accounts for 22% of the global population, nearly 2 billion people.
As the first generation to grow up in the digital age, Gen Z brings unique strengths to the workplace. One of their defining traits is technological competence. Having grown up in a connected world, they adapt quickly to new software and platforms, making them valuable in organizations striving for digital transformation.
A 2020 survey by PwC Vietnam found that 84% of Gen Z respondents viewed technology’s impact on their jobs positively. Another key characteristic is their strong sense of purpose. Unlike previous generations that prioritized climbing the corporate ladder, Gen Z seeks roles that align with their values.
Deloitte’s 2021 Global Millennial and Gen Z Survey revealed that 44% of Gen Z employees make career decisions based on ethical considerations. Many are drawn to careers in sustainability, social justice, and corporate responsibility.
While Gen Z values independence, they also prioritize collaboration. They thrive in environments where they have autonomy but also access to supportive teams. Flat, non-hierarchical structures that encourage open communication appeal to them.
Additionally, mentorship is crucial—82% of Gen Z participants in a study preferred working under supervisors who provide guidance, regular feedback, transparent communication, and genuine interest in their professional growth help leaders build stronger relationships with Gen Z employees.
Economic uncertainty has made Gen Z financially cautious, influencing their work attitudes. Many seek multiple income sources, and their entrepreneurial spirit is evident in the rise of freelancing and side hustles.
A study by American Express and The Conduit found that 75% of Gen Z business owners aspire to be serial entrepreneurs. They are open to non-traditional career paths, including remote work and gig economy jobs, contributing to the evolving employment landscape.
Gen Z’s expectations vary depending on the country’s development level. In developed economies, mental health and work-life balance are prioritized, with younger workers advocating for flexible arrangements, inclusive workplaces, and career fulfilment over mere financial stability.
In developing economies, while Gen Z also values work-life balance, financial security and job stability often take precedence due to economic constraints and limited opportunities. However, integrating mental health awareness and support into workplaces in developing nations is crucial to ensure economic growth does not come at the expense of employee well-being.
The divide between public and private sector roles also influences Gen Z’s career decisions. Public sector jobs offer stability but often lack the flexibility and innovation Gen Z craves. Meanwhile, the private sector provides fast-paced growth opportunities at the cost of job security. Many Gen Z workers gravitate toward private companies that align with their values, offering the flexibility they need to thrive.
Unmet expectations among Gen Z can pose risks to social stability and economic growth. A recent example is the 2024 riots in Kenya, driven in part by frustration over economic disparities, unemployment, and political instability.
These events underscore the dangers of ignoring Gen Z’s needs, particularly in economies with high youth unemployment. If Gen Z’s expectations for meaningful employment and social equity are not addressed, the consequences could be far-reaching, affecting both social cohesion and economic development.
Generation Z or Gen Z, are individuals born between 1996 and 2012, represents the latest cohort entering the workforce.
Based on the 2022 census, Gen Z makes up approximately 762,896 individuals, or 40.4% of Zanzibar’s total population of 1,889,773. This youthful demographic presents an opportunity for economic transformation.
By strategically harnessing their potential, Zanzibar can unlock new avenues of growth across key sectors. Investments in education and skill development will prepare Gen Z for the workforce, while fostering an entrepreneurial ecosystem can create new opportunities in startups, the gig economy, and digital enterprises.
The rapid adoption of technology, e-commerce, and fintech among young people presents a chance to accelerate digital transformation, making Zanzibar’s economy more competitive.
Beyond technology, Gen Z’s commitment to sustainability makes them key players in industries such as the blue economy, eco-tourism, and renewable energy. Their creative and digital skills can also amplify cultural industries, including media and entertainment, positioning Zanzibar as a hub for the global creative economy.
However, to fully capitalize on this potential, policymakers, businesses, and investors must create an enabling environment that fosters youth inclusion in governance, decision-making, and leadership. With the right policies, Gen Z can serve as the backbone of an innovative, resilient, and inclusive economy, ultimately shaping a prosperous future for Zanzibar.
The next decade will determine whether this young and dynamic population becomes a demographic dividend or a missed opportunity. The choice depends on how effectively we invest in their capabilities today.
Bachelor of Business Administration (BBA), Management Studies
(Accounting Research & Socioeconomic development)
Email: sarrohamza@gmail.com
